Domain Authority

What Is Domain Authority?

What Is Domain Authority

Every successful brand understands the importance of ranking high on the search engine results page. Unless your website is at the top, you cannot expect to grow your business. It is as simple as that. Although you might think that you have an idea about how your website is performing, you need to learn more about domain authority to take your business to the next level. It allows you to find out how your website is actually perceived in the market. Ahrefs Domain Authority is a term that is also commonly used when referring to the strength of a website’s total backlink profile.

The reason why domain authority is determined is that it is a search engine ranking score that measures how successful a website is. Moz is the software development company behind the metric. It provides an overview of your website’s search engine performance and gives it a score in the range of 1 to 100; the higher the score, the better performance of your website. When you find out your score, you get to improve your online presence. It ensures that you create a website that people engage with. Ahrefs Domain Authority helps you find out areas where you can improve.

How Is Domain Authority Scored?

Now that you have a basic idea about domain authority, it is important to understand how a score is given. Moz looks at 40 factors to calculate your DA score. It is a free DA checker that provides you with valuable information. You can also use other DA checker tools such as Google DA Checker.

The algorithm analyzes inbound links, root domains, and other factors. Inbound links play a huge role in calculating the score. Having a huge amount of inbound links from relevant and authoritative domains will help you score higher. For instance, if you own a broadband firm, you will require your product pages, blog posts, and other pages to have inbound links. Websites that have no inbound links have an authority score of just one.

How Can I Check My Domain Authority?

How to increase my Domain Authority starts witch checking your Ahrefs domain authority. This incredibly easy as you can use a domain score checker such as Moz. It can even be used to measure SEO performance and more. Head over to its Link Explore to conduct domain analysis. You can also use the Keyword Explorer section to evaluate domain authority metrics. There are plenty of online tools that you can use to check your score.

The Issues with Domain Authority

A major issue with the scoring system is that it can be difficult to improve if you have a high Domain Authority comparison to having a low score. For instance, if you get a score of 70, you would have to put in a lot of effort for improving your score in comparison to someone who has a score of 30. Even if you devise a new marketing campaign for boosting traffic or remove bad links, it would still have a minor impact on your DA score.

Another issue that you should know is the fact that your domain authority can decrease despite no fault on your end. It occurs when a popular website like Twitter manages to get plenty of quality backlinks or improves. This would automatically push your website down the search ranks and lower your score.

The problem with domain authority is that your website will always be compared with the highest authority websites such as Wikipedia or Amazon, which means that you simply cannot compete with them. Therefore, what you need to do is get a score that is higher than your competition. Find the score of your most direct competition and work towards scoring more than them.

The limitations of domain authority should help you understand that you simply cannot rely on your score as the sole indicator of how your website is performing. Instead, you should only use it for comparative measure. Keep in mind that every new business will have a score of one. Thus, anyone starting out will need to rank for keywords and put in extra effort to rank higher.

Relative Domain Authority

Domain Authority is a relative score, meaning you should look at it in the context of the other websites that you compete with. This means that in addition to domain authority, one should always look at the competition within your specific sector when talking about the ranking of a website in the SERPS results of search engines. A website must surpass the reputation of competing websites to gain domain authority. This reputation, relative to other websites, can be defined as “relative domain authority”

Why Did Your Domain Authority Change?

To better understand the issue with domain authority, you need to know why it changes. There are various metrics that go into the calculation of domain authority. It makes it difficult to determine the exact cause of the change. If your score falls, there are different factors that might be to blame, as mentioned below.

  • Link profile growth has not been captured by the web index.
  • The highest-authority websites attracted considerable link growth.
  • You received links from websites that do not contribute to Google.
  • You already have a low domain authority which is easily affected by scaling fluctuations.
  • Your website suffered from the implementation of Domain Authority 2.0.

How Can I Improve My Domain Authority?

Learning to improve your Domain Authority is crucial if you want to compete in the world of today. Every business knows the struggle and has to go the extra mile to grow. Here are some of the ways you can improve domain authority:

1. Get High-Authority Links

The first thing that you need to do is work on getting high-authority links: the more high-authority links, the better. The truth is that links from high-authority websites carry considerable ranking power. They help drive both page authority and domain authority. Even if DA is not on the top of your mind, you still require high-quality links.

2. Minimize Spam Links

Next, you need to ensure that there are fewer spam links on your website. Google will discount your website due to bad links. Hence, you need to review your links to eliminate ones that are spam. You should bear in mind that bad links do not mean low-authority links. It is perfectly fine to get links from low-authority pages and domains as long as they are relevant and useful. Understand Moz Spam Score to improve your ranking.

3. Get traffic-driving Links

In addition to the above, you also need to get traffic-driving links. Your score will account for links that come from legitimate websites that have real traffic, as it indicates to the search engine that your website is useful. Regardless of whether you regularly use DA, attracting links that drive traffic is always a good idea as it shows relevance and helps your website rank at the top. However, you need to stop chasing every link. It is pointless to have a link that nobody would see. It would not drive any traffic and only discount authority metrics.

How to Get the Best Score Possible?

After you have read the above, you will have an idea of how to get the best score possible. The complexities behind DA scores make it difficult to define what a good score is. But, you should consider the following tips to get ahead of the competition and achieve a higher score.

1. Audit Your Profile

Start by auditing your profile to find out where your domain authority lies. A link profile consists of a list of the backlinks to your website. Google values links from high-authority websites. Thus, you must get links from high-authority websites to get the best score. It does not matter whether your links are about music or fashion as long as they are from trusted websites. An SEO tool will help you audit your profile to ensure that you use links that are healthy. It will also indicate links that need to be changed.

2. Post Engaging Content

As the saying goes, “Content is king,” it especially holds true for domain authority. You need to create engaging content if you want to outperform competitors. Engagement metrics like organic traffic and bounce rate play a huge role in your overall score. Hence, you need to boost your rating by creating quality content that attracts your target audience to your website.

3. Earn High-Quality Backlinks

Finally, you also need to earn high-quality backlinks if you want to get a higher domain authority score. It is essential for increasing your score. The skyscraper method is a great way to achieve the best score. It involves assessing content posted by competitors and making sure that yours is much better. This content marketing method will allow you to focus your efforts on creating content that gets valuable backlinks.


Domain authority helps provide you with a look into how your website is perceived online. To understand Increase DA, you have to recognize that each score depends on comparison with other domains. This explains why even if a website improves SEO, the results would not be reflected in the authority score. Everything is based on machine learning, and every other website is contributing to the changes. Therefore, you need to view your authority score as a comparative score and not an absolute metric. It will help ensure that you do not take things too seriously. Instead, you should simply strive to beat your competition.

Domain Authority specialist

Jacob Roelen - DA Specialist

Jacob Roelen MSc.

As a Domain Authority Specialist, Jacob is able to seamlessly integrate his hard-won, battle-tested, industry knowledge and strategic plans to ensure his clients achieve their website goals. Jacob spent 10+ years as an SEO consultant, linkbuilder and digital marketer to understand his clients​ needs better than anyone else.

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