You’ve got your website up and running, but you notice that it just isn’t converting very well. This could be because you don’t have enough traffic or because your website isn’t showing up in the top search engine results pages (SERPs). Since the latter issue may be caused by a poor Domain Authority (DA), there are several things you can do to boost your DA and thus improve how your site ranks in the SERPs. In this article, we’ll discuss how to increase domain authority and optimize your search rankings.
Proven Ways On How To Increase Domain Authority:
- Make Sure Your Website Loads Fast:
Online sales should be a big part of your marketing strategy if you own a local business. This means you need to make sure your website loads fast. Google recently announced that it would be paying special attention to sites that load quickly and easily. In other words, if potential customers don’t have an enjoyable experience on your site because it takes too long for pages to load, you could see a decrease in traffic. So, what can you do?
First, focus on reducing page size and making sure no unnecessary scripts or plugins are running in the background. You can also utilize caching plugins such as WP Super Cache or W3 Total Cache. These plugins will cache static versions of your pages, so they load faster when people visit them again (or share them with friends). Finally, consider hiring a developer to work with you to speed up your site even more. Increase-da.com is a good resource for finding qualified developers.
- Get More Links From Influencers:
If you want to rank higher in the SERPs, you need links from high-quality websites. In other words, your site needs to be associated with other popular and respected sites in your industry. The best way to get these links is through influencer marketing.
Reach out to popular bloggers and ask if they’d be interested in writing a guest post for your site. Make sure the post is high quality and relevant to your niche. If they agree, be sure to link back to their site (and social media profiles) in the article. You can also try connecting with influencers on social media and asking them to share your content with their followers.
- Strengthen Current Links:
In addition to getting new links, you also need to focus on strengthening the links you already have. One way to do this is by adding social share buttons to your website. This makes it easy for visitors to share your content with their followers, which can help increase traffic back to your site.
Another way to strengthen current links is by adding new content to your site regularly. This could be in the form of blog posts, infographics, or even videos. The more high-quality content you have, the more likely people are to link to it.
- Optimize Your Anchor Text:
Anchor text is the visible or clickable text in a hyperlink. It’s important to optimize your anchor text because it tells Google what your website is about. If you use too much of the same anchor text, Google may think you’re trying to manipulate the SERPs and penalize your site.
To avoid this, make sure to vary your anchor text and only use keywords when they’re relevant. For example, if you have a blog post about the benefits of yoga, you could use the anchor text “yoga benefits” or “how yoga can improve your health.”
- Improve Your Overall User Experience:
The overall user experience is a huge factor in SEO. Before you put one line of code online, it’s important to think about what users will experience when visiting your site. Will there be a lag time? If so, how long will it take for them to get through your site and hit your product or service offerings? If their wait is too long, they may not come back. Google and other search engines place more weight on websites that provide a smooth user experience. When users have an easy time navigating your website, they are more likely to return again and again.
6) Create More Content:
Search engine optimization (SEO) is about building links at its core. And there’s a simple way to build more high-quality links: create more relevant, unique content. Think of your website as a tree; you want it strong and growing to withstand adverse weather conditions and injuries. The best way to accomplish that is by planting new seeds and creating new pages on your site. The more pages you have, and the better they are, will help Google see your site as an authority in its field.
7) Promote Your Content:
In addition to creating new content, you also need to promote it. The more people who see your content, the more likely they will link to it. There are a number of ways to promote your content, including:
- Social media: Share your content on social media sites like Twitter, Facebook, and LinkedIn.
- Email marketing: Send an email to your list to link to your latest blog post or video.
- Guest blogging: Write a guest post for another website in your industry. Make sure to include a link back to your site in your author bio.
8) Strengthen Current Links:
Instead of going out and trying to create brand new backlinks, it’s much easier (and effective) to improve existing ones. After all, you have little control over where links go once, they’re published on your site. In addition, you don’t want Google thinking that everything you publish is a result of link-building campaigns; it’s best not to push it too far.
That being said, there are times when new backlinks can come in handy. If you’ve got an important piece of content, you’re launching a major redesign or rebranding effort, then it might be worth spending some time building links to those pages. However, before doing so, make sure that these pages pass Google’s quality guidelines for linking domains and aren’t just full of spammy anchor text.
So, how to increase domain authority? By following the strategies above, you can improve your website’s DA and, as a result, it’s ranking on search engine results pages. Just remember to focus on creating high-quality content and promoting it to get the most bang for your buck. Contact us today if you want help increasing your domain authority and improving your online visibility.